Tiger Woods introduced a fresh clothing brand called Sun Day Red earlier this year, following the conclusion of his long-standing collaboration with Nike.
On Tuesday, Sun Day Red launched a brand-new luxury golf apparel line.
Named the ‘Camo Collection,’ the brand describes it as being designed “for the competitor who maintains their inner calm amidst surrounding noise.”
However, the release has faced criticism from fans. Many in the golf community have expressed their disappointment with the designs, particularly noting the absence of a prominent Sun Day Red logo.
Introducing the Camo Collection, crafted for the competitor who finds their inner calm no matter the noise that surrounds them. The Camo Collection is available now: https://t.co/MmBlZYZvhJ #SunDayRed pic.twitter.com/ujA2C6RMdA
— SUN DAY RED (@SunDayRed) June 25, 2024
Fans are voicing their disappointment on social media regarding the latest Sun Day Red release.
“Stop releasing polos without the logo,” Kip commented.
These were already previewed on the site WITH the tiger logo on the front, just as Tiger is shown in this photo. So why have you REMOVED them?! If you’re going to charge more than any other brand at least sell the same shirts Tiger is wearing 🤦♂️
— Jordan Austin (@jordanaustin95) June 25, 2024
The newly launched luxury polo shirts and camouflage cotton shorts, available as of Tuesday, are priced at $135 each. Additionally, the collection features zip-up jackets, which are selling for $225.